What Timothée Chalamet is to A24 films and Hugh Grant is to 90s romcoms, this face is to memes.
Wojak, or ‘That Feels Guy’ is everywhere, and each new role sees him grow with the genre, responding to its evolution and pushing its boundaries. Just like Hugh Grant, who embodied both the floppy-haired wholesome Prime Minister of Love Actually (1994) and the diabolically sexy Daniel Cleaver in Bridget Jones Diary (1997), Wojak has proven quite versatile.
We see him accessorized and altered to become a series of new characters, like in this meme that depicts each person met by the poster during a journey through Ukraine last spring as a kind of Wojak, arrayed on a Political Compass. It’s a weird form of meme journalism.
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